working.com

With the launch of working.com we established the brand character and look. In the second phase, we have leveraged the blue branding and increased impact by adding compelling business photographs with pithy headlines. The result is a campaign with enough breadth to address both consumer and B2B audiences. Since the launch, working.com has risen to become Canada's fastest growing job site and is strongly positioned as number 2 nationally and number 1 in 8 key markets.