Canadian Standards Association

A small budget, an aggressive sales target, a complex product (ISO 9001 Implementation Guide) and a complex mail matrix (U.S., Canada and Europe, French & English) meant that we needed a smart production solution to extend the reach of the mailing. Our unique single-sheet format delivered the flexibility to meet the data needs while giving enough room for the creative to sell the product in a very cost-effective manner. This solution enabled us to increase the mail quantity by over 35% and resulted in a lift of 300% over the CSA's already aggressive sales targets.