EDS SolCorp

EDS SolCorp provides software solutions solely to life insurance companies. This campaign sought to launch a new product into a very staid marketplace. This mailing promoted the benefits of ProductXpress to a wide range of stakeholders. Varying messages position the product directly to President, Marketing, IT and Operations. Results have been outstanding. In the first wave EDS SolCorp achieved the objective of getting meetings with key "C" level individuals with each company mailed.