Rogers Wireless
President's Package

The goal was to make the recipients feel like they were truly valued customers, have them upgrade and then sign a multiyear contract. Heralded as the best piece of direct mail done for Rogers, this package generated an astonishing 43% response rate, had a 93% recall rate and delivered an additional 4,000+ orders from "pass-along" responders - people who were passed the package from mailed recipients. The unparalleled success of this package has led to subsequent mailings using the same creative platform - all with similar response.