Canada.com
"Find it, Win it" promotion

Leveraging a promotion can help to drive traffic both to your site and through your site. With Canada.com, our goal was both to attract unique visitors and to move visitors through the site to experience all that this portal has to offer. This campaign delivered phenomenal results posting the highest unique visitors to the site in three years, delivering phenomenal incremental page views and driving response at as much as 3 times the industry average.